Sep 12, 2025
Reading Time is 8 - 10 min
Summary
Key Takeaways
Blogs drive traffic. Websites with blogs get 55% more traffic than those without.
Blogs capture buyers earlier. People search for questions before they search for services — and blogs let you show up for both.
Blogs fuel service pages. Linking blogs directly to services increases conversions by 40%.
Consistency wins. Companies that post 16+ blogs a month see 3.5x more traffic than those posting rarely.
Alanview’s method: We tie blogs directly to service pages so every article acts like a signpost leading to your business.
1. Why Blogs Matter More Than You Think
A lot of business owners roll their eyes at the idea of blogs. “Do I really need to write articles? Isn’t that just for influencers or big brands?”
The answer is no — blogs are for you.
Think about it this way: if your service page is your digital salesperson, your blogs are the road signs that guide people to it. Without them, your service pages just sit hidden while competitors scoop up the traffic.
Stats prove the point:
Websites with blogs get 55% more traffic than those without (HubSpot).
68% of all online experiences begin with a search engine (BrightEdge).
That means if you’re not creating blogs that answer what people search for, you’re invisible to more than half of your potential customers.
2. What a Blog Actually Does for a Service Page
Here’s the big secret: most people don’t jump straight to searching “roof repair in Cassopolis” or “brunch near me.” Instead, they search for questions first:
“How do I know if my roof needs replacing?”
“What’s the best grass type for lawns in Michigan?”
“Where’s the best brunch spot for families in [City]?”
A blog lets you show up for those questions. And once readers land on your blog, you guide them naturally toward your service page.
Analogy: Your service page is the storefront. Your blog posts are the signs around town that say, “This way →.”
Without those signs, buyers might never find you.
3. The Types of Blogs That Drive Traffic to Services
Not all blogs are equal. Some drive real business, others just fill space. Here are the types that actually bring buyers to your service pages:
FAQ Blogs: Answer common customer questions.
Example: “Do I need lawn aeration every year?” → links to your Lawn Aeration service page.
How-To Guides: Show expertise while solving problems.
Example: “How to Prepare Your Roof for Winter in Cass County” → links to your Roof Repair page.
Local List Posts: Community-centered content.
Example: “Top 5 Brunch Spots in [City]” → you feature your café and link to your Brunch page.
Seasonal Posts: Tie into peak search times.
Example: “Spring Lawn Checklist for Cassopolis Homeowners” → links to Lawn Fertilization page.
Why it matters: Businesses that blog see 67% more leads than those that don’t (DemandMetric).
At Alanview, we don’t create random blogs. We plan topics so that every single one supports a specific service page.
4. How to Connect Blogs to Service Pages the Right Way
Here’s the most common mistake: businesses write blogs, but they never connect them to their service pages. So the traffic comes in — then leaks out.
The fix? Make sure every blog is a doorway to a service page.
Examples:
Blog: “5 Signs You Need Emergency Plumbing” → CTA linking to “Emergency Plumbing Services.”
Blog: “Best Places for Brunch in Cassopolis” → Feature your café and link to Brunch page.
Best Practices:
Add internal links (service pages) within the blog text.
End with a call-to-action (CTA): “Noticed these roof issues? Book your inspection today.”
Use multiple touchpoints: text links, buttons, banners.
Stat to know: Internal links from blogs to service pages increase conversions by 40% on average (Moz).
This is why at Alanview we treat blogs as part of the sales funnel, not just filler content.
5. Step-by-Step: How to Build a Blog Strategy That Works
If you’re ready to start, here’s the process:
Brainstorm customer questions. If customers ask it in person, someone is searching it online.
Do keyword research. Use Google Autocomplete, “People Also Ask,” or tools like Ubersuggest.
Match blogs to services. Every blog should point to one specific service page.
Write clearly. Skip jargon. Write like you’re explaining it to a neighbor.
Always end with a CTA. Tell readers exactly what to do next.
Publish consistently. Aim for 1–2 blogs per month minimum.
Stat to know: Companies that post 16+ blogs per month see 3.5x more traffic than those that post 0–4 (HubSpot).
Alanview’s role: We build content calendars that make sure your blogs actually feed your service pages — not just sit there collecting dust.
6. Case Example: Contractor Using Blogs to Drive Service Page Calls
One of our clients, a roofing contractor in Cass County, had strong service pages but little traffic. We recommended adding a blog strategy.
Here’s what they did:
Blog: “How to Tell If Your Roof Has Storm Damage” → linked to Roof Repair page.
Blog: “Cassopolis Winter Roofing Checklist” → linked to Roof Replacement page.
Within 6 months:
Their service page traffic increased by 70%.
Calls nearly doubled.
They started ranking higher in Google for local searches.
The service pages themselves didn’t change. The blogs brought the traffic.
7. Key Takeaway: Blogs Are the Traffic Engine for Your Service Pages
If you’re treating blogs as “extra,” you’re missing one of the most powerful ways to grow your business.
Blogs help you show up where buyers are searching.
Blogs funnel traffic directly into your money pages.
Blogs build trust because they show you know your stuff.
At Alanview, we create blogs not because “Google likes content,” but because buyers like answers. And when you answer questions well, buyers trust you — and they call.
Final stat to remember: 70% of people prefer getting to know a company through articles rather than ads (DemandMetric).
👉 If your service pages aren’t supported by blogs today, that’s likely why your competitors are getting the calls you should be getting.
Resources
HubSpot – Blogging & Traffic Stats
https://www.hubspot.com/marketing-statisticsBrightEdge – The New Normal in Search
https://www.brightedge.com/resources/webinars/new-normal-searchDemandMetric – Content Marketing Infographic
https://www.demandmetric.com/content/content-marketing-infographic
Moz – Internal Linking & Conversion https://moz.com/blog/internal-linking-best-practices
